How Much Does Instagram Pay?

/16 December, 2022 6:33 pm

If you are wondering if Instagram pays you, you should be aware that this is a popular myth regarding the platform, since Instagram does not pay so-called influencers, IG models, or internet superstars, but companies and businesses do.

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If you have a sizable IG following, you may use that as a powerful promotional tool. You have a relevant audience that holds you in high regard. These individuals adore you, and some of them are willing to purchase anything if they realize you have previously purchased it. It sounds great, right? Because of this, these influencers publish sponsored material.

Brands and organizations compensate these individuals and provide them with free merchandise so that they can feature these goods in their Stories and posts. Therefore, we cannot discuss Instagram followers careers, as that is the subject of a separate essay, as their staff consists of developers, designers, etc., and not influencers.

The compensation of these influencers depends on a variety of factors, but how do they gain money by simply posting about something? Let’s examine how much Instagram pays influencers through businesses and companies.

What is the Income of Instagram Influencers?

According to several digital marketers, influencer prices can vary, but a good rule of thumb is one cent per follow or $100 for 10,000 followers. Other variables, such as engagement rate, the client’s budget, the length of the campaign, and other aspects, are also considered.


According to the Instagram Story of Instagram influencer Matt Crump, the price for all influencers is as follows:

  • 5-10k = $100 – $500
  • 10-25k = $500 – $800
  • 25-50k = $800 – $1500
  • 50-100k = $1500 – $2000
  • 100-250k = $2000 – $6000
  • 250k-1m = $6000 – $10000
  • 1m+ = $10000+

Considering these stats, you would not expect a micro-influencer with 50,000 followers to pay rent with advertising revenue. However, after they reach the 100k limit, many micro-influencers abandon their day jobs to focus on producing more content. Therefore, we refer to influencers with less than 100k followers as micro-influencers.

People are more likely to trust micro-influencers than controversial celebrities such as Kim Kardashian, Selena Gomez, etc. Something about them makes them seem like trustworthy individuals.

People’s explanations for why this is occurring indicate comparable and aspirational lifestyles. Because people perceive micro-influencers as “someone from within,” they tend to view them as affable individuals and engage with them more. In reality, influencers’ engagement rates decrease as their number of followers increases. Digital marketers provide the same old explanations for this.


So, does Instagram pay you? No, but you can still earn a substantial income on Instagram.

Amanda Silberling
Article By:
Amanda Silberling

I work at Likes Geek as a marketing researcher and journalist with over 5 years of experience in media and content marketing. With a demonstrated history of working in the international news and financial technology publishing industries. I manage content and the editorial team at Likes Geek.