Instagram has almost 2 billion monthly active users. This gives marketers and brands a big chance to reach out to this group of users.


Instagram has almost 2 billion monthly active users. This gives marketers and brands a big chance to reach out to this group of users.

In any case, it takes work to suddenly become famous on Instagram and amass a large number of followers. Time-consuming, but support is available. Here are ten strategies to help your brand attract real, engaged Instagram users.

Create an Enthralling Biography

It is essential that your bio conveys a positive impression because it is the first thing that people will see when they visit your profile. If you want individuals to begin following you on Instagram, it is crucial to have a bio that is engaging to read.

You should tell an interesting story about your company in addition to providing your contact details and a link to your website. Simply stating the nature of your business will not distinguish you. They need to see value in engaging with and following your brand.

Create and preserve an original brand identity on Instagram.

If someone views your profile and reads your bio, they will then be taken to your Instagram feed. And how a person feels after looking at your feed is a big part of whether they like your brand.

Additionally, it is essential to maintain consistency in terms of colors, types of postings, tone of voice, etc., as these elements establish the identity of your brand. Everyone who sees your post should immediately think of your brand.

Make Use of Relevant Hashtags

Using hashtags is a tried-and-true method for increasing Instagram followers and audience reach. You must investigate which hashtags are popular in your niche and related to your business and content. Use a combination of these hashtags in all of your Instagram posts to reach users who follow them.

Also, remember to use a combination of famous industry-level hashtags and niche ones that will help you stand out.

Make use of the hashtag trend to boost brand awareness.

Hashtags are a great way to share and organize content, and you’re welcome to use both famous ones and those you come up with yourself. This may be something that is exclusive to your company or this particular marketing push. Brand-specific hashtags are an effective method for promoting campaigns and enhancing your Instagram presence.

By developing a campaign-specific hashtag, you can also encourage Instagram users to use it. As a result, you’ll get access to user-generated material and publicity at no cost, expanding your audience and potentially leading to additional followers.

Optimize Your Captions

You have the opportunity to engage your present audience and even urge them to refer you to their friends through the captions of your Instagram images.

Instagram captions allow you to do a lot, such as tag other users, ask questions and start discussions. The more you encourage people in the audience to take part, the more probable it is that they will recruit others to the discussion.

You may also provide discounts or promotions and request that your followers tag their friends to share the deal. Also, try to explain the context of the image or video you are posting, as this will increase engagement.

Participate in well-liked conversations

This is the opposing viewpoint to what we discussed in the last section. You should not only initiate discussion but also actively participate in it.

It’s in your best interest to weigh in on a discussion, especially if someone else in your industry has sparked a heated debate in which other people are keenly interested. And who can say for sure? If other people find you interesting, they might check out your profile and decide to follow you.

Examine Your Tagged Photographs

Maintaining a positive reputation is essential for attracting and retaining new followers. Keeping an eye on the kinds of online discussions in which your business is discussed is one method. On your Instagram profile, users can see any and all posts in which you have been mentioned. Therefore, keeping tabs on who tags you and in what postings is crucial.

This can be done in one of two ways: either by using the “edit tags” feature or by changing the setting so that only approved postings appear in your tagged posts.

Add callouts everywhere.

Instagram gives you multiple choices for adding calls-to-action to your post, and you should take advantage of them all. You can encourage your audience to take the desired action by including a call to action (CTA) of some kind, such as “swipe up to discover more” or “purchase now,” on your Stories.

Captions are a great place to get people to do what you want them to do, whether that’s to share your post, check out your profile, or something else entirely.

Engage with Influencers

Each and every one of us wishes we had a large, devoted, and actively participating audience, and influencers have this quality in spades. You can use people with a lot of influence to reach their loyal fans and turn them into your own.

It is important to keep in mind that the influencers should be associated with your brand and your sector. Influencer marketing is a foolproof way to get more Instagram followers as long as these steps are taken.

Therefore, conduct research and leverage the influence of influencer marketing to expand your reach.

Hold a Contest

Although this strategy for obtaining Instagram followers has a reputation for being unsavory, it has been effective in the past. Numerous brands and marketers employ this method with rapid success.

Hold a contest and need participants to follow you and tag three of their friends in order to participate. Also, make your caption in a way that makes people want to tag only relevant people who might care about your brand.


If you want more people to follow you on Instagram, you can try some of these strategies. Take advantage of these strategies to build a large and engaged Instagram audience.

Amanda Silberling
Article By:
Amanda Silberling

I work at Likes Geek as a marketing researcher and journalist with over 5 years of experience in media and content marketing. With a demonstrated history of working in the international news and financial technology publishing industries. I manage content and the editorial team at Likes Geek.

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