Instagram Live Shopping A Comprehensive Guide

/27 April, 2023 5:22 pm

Drastically, Instagram has turned into a hub for swiftly promoting any business or fashion to buyers. Millions of businesses are boosting up on this sophisticated and top-rated social media site.

Being an entrepreneur it is advised to promote your business on this fantastic social media site with 1 billion active users and with the highest engagement frequency. It can be estimated from the strong statement that Instagram has a 58% higher engagement rate than Facebook.

The fundamental reasons why this app is spreading rapidly are its user-friendly features and ability to modify itself with time. You will see Instagram constantly introducing new features according to the need of time.

The most recent “e-commerce feature” is one of them. The motive behind introducing this business-friendly feature is to enhance customer engagement for Instagram live shopping.

Now the question arises, do you know about this e-commerce feature? If not, then this weblog is meant for you. So let’s start by knowing about “Instagram Live shopping.”

What is Instagram live shopping?

Instagram live shopping is one of the appreciating features of Instagram introduced recently in March 2023 allows its users or e-commerce sites to market their goods and interact with their buyers easily on Instagram. In other words, it’s a live broadcast enabling its users to access the shopping cart with one tab.

During the live broadcast, this feature allows the business to advertise their catalogue or tag the specific items at the base on screen so when the users see these availabilities.

They do purchase directly from there. Besides that, the interested customer can also save the live broadcast for future use. Meaning to say, if they can’t proceed to purchase during the moment, they can do it at another time.

Instagram Live Shopping

It’s excellent e-commerce advice to benefit from this prime opportunity, as online shopping is a trend now. Almost 27% per cent of people in the world population prefer online shopping. Therefore, utilize this feature to attract and engage people towards your business by using shopping tags and tabs.

Perks of using the e-commerce feature for the buyers:

That’s the virtue of Instagram, and it always wins the heart in new ways. Likes it’s tiring and time-consuming to scroll through the market. But with live shopping, you can find your favourite and preferred items effortlessly. Also, you can do that task anywhere with any device or gadget within hardly any second.

Apart from that, Unlike offline shopping, you can do shopping smartly through online shopping. Let us explain that term. On online shopping, you get the price tag mentioned along with the product.

If you see the same product on other sites, you can easily know which site is selling the product in or out of rates. On the other hand, in offline shopping, finding the exact product rates and choosing the accurate seller is challenging.

Shop on Instagram Live

Moreover, you don’t need to go to take away the product or pay the price. You can easily do that online. Being a seller, the seller does not need to urge the users to google their site and find the product there. They can easily find out the product with one click.

Instagram is still doing proper analysis and amendments to convert that app into the top-rated, independent, and most prominent social media marketing hub and irreplaceable visual content-sharing platform.

Tips to promote live shopping on Instagram:

You may wonder how to promote your Instagram live shopping when the other businesses are already beating the track.

Or how to be superior in live streaming and end it wonderfully boost the long-lasting impression after the streaming ends. Then follow these proven and authentic directions to promote live shopping on Instagram.

1. Schedule the perfect time for a live shopping Event:

Being socially active, you are aware that it’s so tiring and boring for the users to engage with any live event for more than an hour. Even they get tired within 20 to 30 minutes. Therefore, it is a piece of mandatory advice to try to shorten your live shopping event as much as you can.

Buy on Instagram Live

However, you must know Instagram has extended its live-streaming duration. But please, shortening your live streaming does not mean covering the time just. Try to schedule the short streaming with all the authentic points, highlights, and the motive you want to deliver to the audience.

2. Be prepared advanced for the Instagram live shopping event:

To be superior and show a strong impression on the buyers, you must be prepared well. It helps you to show your point with a piece of evidence before the buyers.

So you don’t feel embarrassed at any point before the public. Besides that, try to attend others’ live shopping events. With this help, you can learn more about people’s concerns and the most popular topics.

Instagram Live Selling

3. Advertise your Live shopping event before happening:

If you want more people to attend your live shopping event, try to advertise or promote it before the processing date. For that, you can share the event logo or details on Instagram stories. Also, post that, too, because many people don’t want stories daily.

Instagram Live Products
Besides that, you can use the Instagram countdown calendar feature as a reminder. Whenever people open the story, they will get to know how many days, hours, minutes, and seconds are left to start the live event.

4. Try to collaborate with social media Influencers:

Besides advertising your Instagram live event information on an Instagram story or post, collaborate with influencers.

Thus, influencers are effective in building trust and convenience for people to purchase. Also, they can guide people about the live event date, its perks checkout ways, etc.

How to use Instagram Live Shopping

We are concluding the blog here, hoping it will benefit you. For more informative blogs about Instagram features, visit

Amanda Silberling
Article By:
Amanda Silberling

I work at Likes Geek as a marketing researcher and journalist with over 5 years of experience in media and content marketing. With a demonstrated history of working in the international news and financial technology publishing industries. I manage content and the editorial team at Likes Geek.