What is the Best Time to Post on Instagram?

/14 December, 2022 11:11 am

When should you post on Instagram to maximize your chances of getting views?

When posting to social media, which day of the week is best for maximum likes? Who received the most responses?

We analyzed the data to determine the optimal times to publish on Instagram. Obviously, businesses and audiences vary; therefore, we will also assist you in determining the optimal posting times for your brand.


For each company, there is a slightly different Instagram posting sweet spot. This is because each social media brand caters to a distinct demographic with distinct behavioral patterns.

But do not lose hope! There are a number of best practices that social media marketers can employ to achieve excellent outcomes on a global scale.

The Instagram algorithm values recency, so it is essential to publish while your followers are online. This means that, if all other factors are equal, a more recent post will appear higher in the newsfeed than an older one.

Ideal time to post on IG on Monday!

Monday at noon is the optimal time for Instagram posts. It would appear that the vast majority of Instagram users want to get their weeks off to a rousing start in the office. By midday, they were seeking respite on Instagram.

Ideal time to post on IG on Tuesday!

Tuesday morning at 9 a.m. is the optimal time to post on Instagram. Participants are most active between 8 and 10 a.m., with the peak occurring at 9 a.m.

Ideal time to post on IG on Wednesday!

If you want your Instagram post to get the most likes and comments, put it up on a Wednesday at 11 a.m. Wednesday appears to be the day when accounts receive the most engagement overall.

Ideal time to post on IG on Thursday!

Instagram posts perform best on Thursdays at noon. On most weekdays, the period from 11:00 a.m. to 2:00 p.m. is optimal for maximum involvement.

Ideal time to post on IG on Friday!

You should upload photos to Instagram on Fridays at 2 PM. From 7:00 a.m. to 2:00 p.m. on Fridays, involvement remains consistent throughout the morning and lunchtime.

Ideal time to post on IG on Saturday!

Instagram is best on Saturday at 9 AM. Capture people’s attention before they make offline weekend plans.

Ideal time to post on IG on Sunday!

The best time to upload to Instagram is on Sunday evening at 7 o’clock. Sunday afternoons and evenings are characterized by a high level of participation. It remains constant from noon to eight o’clock.

Amanda Silberling
Article By:
Amanda Silberling

I work at Likes Geek as a marketing researcher and journalist with over 5 years of experience in media and content marketing. With a demonstrated history of working in the international news and financial technology publishing industries. I manage content and the editorial team at Likes Geek.