YouTube is home to some of the most popular influencers in the social media world and the platform claims that more than a billion hours of video content is viewed daily.
This is a huge opportunity for social media marketers and brands to get exposure as well as build a loyal community. Not to mention it has the best SEO because it is owned by Google. So, if your channel ranks high on YouTube, it will automatically rank high on the Google search engine as well.
But it can be very tedious and time-consuming as your channel grows. You can’t go very far without some sort of social media management tools in place. The more time you save from management tasks, the more time you can spend on creating good-quality content.
So, without further ado, here are some of the best marketing and management tools for your YouTube channel.
Top 5 Essential Tools For YouTube Marketing
1- BuzzSumo:
The biggest challenge that YouTubers face is the lack of ideas. When the channel is new, the ideas seem to come very easily but as time passes it becomes a constant struggle. What happens when your audiences expect you to deliver but you don’t know what should be your video content? Que extreme frustration.
BuzzSumo is a tool designed to help creators come up with ideas by showing them exactly what kind of content is trending in their niche. Sometimes, just a little inspiration goes a long way and BuzzSumo will help in inspiring great content for your YouTube channel.
2- Vyond:
If you have a YouTube channel that relies on animated videos, Vyond is a tool you should try. It’s very simple to use and makes creating video animations so much easier. Your videos will look professional-quality with very little effort on your part.
You can add voice-overs, backgrounds, and even characters and props to give your content the boost it needs to engage your audiences. It has multiple video styles that you can choose from depending on your content like video infographics, whiteboard animations, business-friendly etc. Seriously, creating videos is very simple and easy with this tool.
3- CoSchedule:
Aside from good content, the most important thing in a YouTube video is its headline. The title of your video is what will make sure that it gets discovered via the YouTube search engine. Always make sure that you put in as much focus on your headlines as you do on the content of your videos.
CoSchedule is a tool designed to help you make your headline keyword-rich as well as compelling so that people click on it. It’s an analyzer that will tell you whether or not your headline is good enough and keep correcting you until you reach the perfect title for your video. The icing on the cake is that it’s a free tool. So, make sure to use this tool to optimize your video title.
4- Keyword Tool:
Since we are talking about using keywords in video titles, let’s check out how you can find them. They are essential in every social media marketing and YouTube is no different. They may be more important on YouTube because your post can’t be viewed unless it is discovered by the search engine and that is only possible via keywords.
So, keywordtool.io a.k.a. keyword tool is designed to help you find the trending keywords in your niche. It will not only find good keywords for your niche but it will also help you find the ones that people are actively searching for. You can then use them creatively in your video title and get more organic reach.
5- AgoraPulse:
AgoraPulse is a social media management tool that can be used for CRM purposes for not only YouTube but also Facebook, Twitter, Instagram, LinkedIn and Google+ as well. So, it’s a great tool to have for any social media marketer out there.
You can moderate all the comments in your social inbox and you can even respond to them from right there. Also, if you connect AgoraPulse to a CRM tool, you can check your history with those users as well to see if you have interacted with them before.
You can also do some pre-moderation to get rid of trolls and offensive comments before they can damage your YouTube channel or community.
I work at Likes Geek as a marketing researcher and journalist with over 5 years of experience in media and content marketing. With a demonstrated history of working in the international news and financial technology publishing industries. I manage content and the editorial team at Likes Geek.