You may have heard about hashtags; no worries if you think you have not. Hashtags are the portals through which people get access to your posts. They are not characteristic of one platform only. With the emergence of the realm of social media and the development of the app entailing it, hashtags were born.
These tags are one of the best ways to promote your content on the social platform you are using, like Facebook, Instagram, Twitter, YouTube, etc. they may consist of a word or phrase with the # sign at the start, and they depict some meaning and try to give a genre to your posts.
Instagram contains its own set of unique and well-known hashtags. Some of them are adopted globally, but others are limited to one or two groups of people only.
Those people who need to get their content promoted on Instagram and are looking forward to getting more likes and followers on their account must know how to embed their posts precisely with these hashtags. Anyways, these tags are characteristic of Instagram only. But it is one of such tags.
Being one of the most popular tags, it must be used professionally and prudently, and if you are also willing to know about it more, and are looking forward to seeing how it works, read on.
What is tbt on Instagram?
Instagram has a unique and one of the most popular hashtags, namely TBT, which means ThrowBackThursday. This hashtag is predominantly used to repost your older memories in the form of the posts you may have shared in the past on your Instagram.
People widely use it when they share their old memories on their Instagram posts or stories. This tag is one of the most famous of all titles and thus, when embedded correctly, helps your posts to get more visible in the feed and explore section for the people using Instagram.
How does tbt work?
If you are willing to use this TBT hashtag in your posts, too, you must first know how it works. All you have to do is to keep a few factors under your strict consideration before adding this tag to your posts and stories.
You must determine the following factors first and then use TBT in your posts;
- Type of your Instagram upload:
You must first know that tbt can only work on a few uploads on your Instagram: stories, posts, texts, audio, and videos. This means that if you are trying to upload one of the mentioned genres, you can easily embed tbt in your post, but if your posts contain material other than these, you may find that difficult to work.
So make sure that your posts are lying inside the drawn circle.
- Time of working
Tbt, as the name implies, is the throwback of your memory to Thursdays, which means that you are obliged to post only those memories which you had posted on Thursdays.
You can also integrate this tag to the posts from other days of the week, but it may get a bit unhealthy for the promotion of that specific post. So try to throw your memories back from Thursdays only.
- Frequency of working
You must consider that Thursday comes only once in your week, indicating that your tbt tag can work effectively only if you embed it once a week in your posts. That means you must not be frequent while using this tag, and you must keep it limited to Thursdays only. In this way, the TBT tag works more effectively.
Once you have fulfilled these requirements, you are supposed to write #tbt just in the caption of your posts, and along with the other 8 million posts, your memories will also become a part of the #ThrowBackThursday.
I work at Likes Geek as a marketing researcher and journalist with over 5 years of experience in media and content marketing. With a demonstrated history of working in the international news and financial technology publishing industries. I manage content and the editorial team at Likes Geek.