Beginner’s Guide to Facebook Marketplace

/28 April, 2023 5:57 pm

In the beginning, when Facebook was launched, it was just a place to build relations, connect with your friends and families, share your precious moments, etc. But with time, this irreplaceable app did a lot of amendments and updates and introduced wonderful features to make it the all-time most-loved and incompatible app for its users. That’s why this immensely popular social media site has 2.91 billion active potential users. Hootsuite discovered it.

Due to such a wide range, this top-rated social media platform can be a wonderful opportunity to enlarge or boost e-commerce business worldwide. You will see many successful companies and brands selling their goods, ideally on the Facebook marketplace.

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The Facebook marketplace has helped a lot to intensify their business. It signifies a central hub in the business market. This app provides the perfect place for entrepreneurs or businesses to utilize this fantastic platform to create their business pages, promote it, share in groups, advertise them through ads, and many more.

If we talk about the past, this step was taken by Facebook in 2016 when it noticed the ratio of buyers continuously visiting purchasing groups and pages. The percentage at that time was more than four hundred and fifty million of all ages and groups of people were equally participating in that. To ease such people to sell and purchase, it launched a marketplace that proved their utmost convenience from then to now and indeed for the upcoming future.

If we talk about the Facebook marketplace, it’s so easy to introduce your product and do shopping with other pantries. If it was not easy, why are more than 18 million taking advantage of the Facebook marketplace? It is not ending here. On the marketplace, you will see all kinds of luxurious items like diamonds, cars, gold jewelry, etc., on the marketplace.

The edge point is that you can use this application or any system, even your mobile phone. The method is similar and not time taking too. Therefore you must be on that platform. So read that article to learn how to sell your products or set up your business on the Facebook marketplace.

The rules of selling on Facebook Marketplace:

Before learning how to sell items on the Facebook marketplace, you must know the rules for selling your tangible items. Let us explain! When selling products on the Facebook marketplace or other platforms, you should be honest with your words. Mean to say your product information or description should be 110% accurate.

Thus, the buyer always purchases the item for details like image, color, etc., which you have mentioned to impress him. And when he opens the parcel, how will he react to watching the entirely different item from the items he orders from your store? Will he again shop from your stop? Of course. You will not just lose your one customer for whole-life but also many where he will discuss his experience. That’s why always write honest descriptions which match the product’s real qualities.

How to Use Facebook Marketplace

 

If you think people will not be interested in buying defective or cheap products compared to premium. That’s not true. You will find all categories of people interested in cheap or first-rate items.

For example, if you are selling any home decor items like a couch, you can mention in the description about the couch’s defects, age, and all the information you think the buyer must know. It may take time, but you will find people with the same interest. Thus, people who love changing with the season for home decor prefer buying second-hand products. Also, the majority of people try to buy used items in good condition according to their finances. This way, you build a strong trust bond with your potential customers.

What you can sell or not sell on the Facebook marketplace:

The simple concept you must know to sell on the Facebook marketplace is that you are not allowed to sell harmful health items or products like drugs, cannabis, supplements or alcohol, etc., and weapons. Even you are not allowed to sell medical stuff like medicines and injections because it’s hard to check out whether the store is selling testified health care items or not.

Selling on Facebook Marketplace

Apart from that, you are restricted from offering any sexual service like massage and selling human-satisfying tools like sex dolls, etc. However, you are allowed to sell physical products like home decor, clothes, toys, furniture, games, etc.

How to list your goods on Facebook Marketplace:

Do you want to place or list your product on the Facebook marketplace but don’t know how? Don’t worry! As mentioned above, using the Facebook marketplace is a user-friendly task. You just need guidelines, which we explain here for you in the most straightforward or uncomplicated manner. So learn step by step from us.

1. Create a new listing:

  • The first step of listing items on the Facebook marketplace is choosing your product category, whether for home decor or whether for apparel.

Buying on Facebook Marketplace

  • Now create your own listing. For that, you have to choose the marketplace button or icon. It can be effortlessly seen or viewed on the top side of the main screen or homepage. Now go to the left-hand side to press the tab “ Create New Listing.”

Facebook Marketplace Tips

  • If you are a mobile user, then like a desktop, you have to select the marketplace icon or button, which is easy to see at the top of the home screen. Afterward, go or move to the profile and tap. Here you can see the “Create New Listing” tap. Just simply

Facebook Marketplace Tutorial

2. Choose or select your listing Type:

In the second step, you need to select or choose your listing or catalog type. Here you will see options like apparel for sale, Furniture for sale or products for sale, etc.

After choosing the options, you need to fill in the product details. For example, if it’s a product for sale, you need to add the product name, pictures, videos if required, price, condition (whether latest or used product), detailed description, also a number in case the buyer wants to contact you. In order to see your product in the search bar, make sure to use descriptive words so the buyers can see your product in the catalog. Also, add primarily used tags to enter your product engagement.

Facebook Marketplace for Beginners

Being a seller, you must take advantage of Facebook AI. Thus, it makes your selling experience swift by giving required suggestions like pricing, and categories, enhancing the uploaded product images, lighting, etc. Also, Facebook AI helps you to communicate and broaden your business worldwide by working as a translation tool according to the user’s preferred language.

3. Confirm your selling product shipment details:

You must modify your store with delivery and turnaround periods to ensure the buyers that the product is delivered safely. However, if you are using the Facebook marketplace for dispatching, then you will be notified about that between sixteen to twenty days after your products are testified as shipped.

Facebook Marketplace Explained

4. Reach a broader audience through the Facebook group:

As you already know, the Facebook marketplace provides numerous platforms to spread your business, and Facebook groups are one of them. You can reach a broad audience even more if you advertise or share your listing with various groups. Even Facebook promotes your listing with other groups to enhance their popularity if they share it with a vast audience.

How to Navigate Facebook Marketplace

Now you are ready and expert to introduce or publish your product listing in the Facebook marketplace.

Amend your customer experience for 100% satisfaction:

Do you know your business can make an ever-last bridge of success in any place if you constantly invest in optimizing the customer experience and 100% satisfaction? Thus customer satisfaction is one of the crucial factors in the e-commerce success book.

Facebook Marketplace Best Practices

Also, when the customer is satisfied with your work, he becomes your permanent buyer and buys from your e-commerce store. As a result, you get an intense boost in reputation and never-ending sales on the Facebook marketplace. For that, follow the prescribed factors.

1. Keep your search string:

Are you worried that everything is perfect, still people are not buying your product? The primary reason for this happening is that you are the selling-undemanding product. Now tell us one thing: How will people shop when they do not find what they want from your store? Therefore you must be aware of people’s preferences and trends at that time.

For that, we recommend you be active on “ Today’s Picks.” This site is top-rated on the Facebook or Meta marketplace. Thus, it provides proper and accurate guidelines about what’s currently in demand and trending at Facebook Marketplace. Also, it assists you by telling what type of keywords, images, and attractive lines or descriptions you use to promote your e-store.

Facebook Marketplace Features

Besides that, you must be socially active on competitive sites to be aware of their strategies. Also, you can be more aware of what the most likely sites like Amazon are selling. We are confident you will get untold unique information from different locations.

2. Take the commodity of your competitors’ listings:

Besides checking what the competitors are selling or not, try to do proper homework on their work, way of listing, and tactics. It will help or assist you in recognizing your flaws and ideas on what could be improved to be one step forward against the competitors. But don’t just copy them blindly. Your updated listing should be updated with amendments you feel can improve.

3. Respond timely to inquiries or messages:

There is a hundred percent possibility that the customer will move to other hosts if he doesn’t get a quick response from you. Therefore try to respond quickly if you don’t want to lose your customer just because you got a few minutes late. Also, customers prefer those sites where they get the possibility of further sales. It means you can increase your sales if you keep a quick response time.

Facebook Marketplace Step-by-Step Guide

Further, if you keep these strategies for your customers, you may be rewarded by Facebook as the best seller badge on your profile. Besides quick responses, user ratings also determine your Facebook rewards.

The e-commerce page that responds to at least 80 to 90 percent of messages within an hour will get a” very responsive” title or badge from Facebook. On the other hand, if the e-store gets a five-star rating at a high rate, it will receive a “highly rated badge.”

4. Build a positive or trustworthy profile to attract customers:

Your profile must be thoroughly engaging and detailed because customers love to check out all the profiles before buying any product. If they don’t find anything authentic or catchy, they will never be sure to purchase from your page.

Facebook Marketplace User Guide

For that, write pertinent information, reasons, and everything information that you think the user must know to start a business or purchase from your page. Also, try to have positive public reviews to impact positively on potential customers. Also, upload consistent images to attract buyers; affordable pricing includes a sales tag. If it’s making you puzzled, you can get ideas from high-rated and top-rated shops in the Facebook marketplace.

5. Create an online window shop front:

If you want to provide proper peace of mind to the buyers while purchasing products from your marketplace, then create a window shopfront. It will also give you long-term advantages in all ways.

If you are getting disheartened by seeing the high development ratio of the most-loved or famous e-commerce businesses in the Facebook marketplace, don’t be. Thus they have also started their journey from zero. Also, they have learned from others how to engage or attract potential customers to their business store. Therefore never hesitate to understand.

 

So we are ending up here with best wishes for your e-store. For more information and informative weblogs, email us at john @ likesgeek.com.

Also, visit our web page, www.LikesGeek.com, to learn about Facebook features like “What does the green dot mean on Facebook” or how to see who shared your post on Facebook”

Amanda Silberling
Article By:
Amanda Silberling

I work at Likes Geek as a marketing researcher and journalist with over 5 years of experience in media and content marketing. With a demonstrated history of working in the international news and financial technology publishing industries. I manage content and the editorial team at Likes Geek.