How to Become a TikTok Influencer? – A Complete Guide

/19 February, 2024 5:44 pm

So how to become a TikTok influencer? Well, becoming an influencer on TikTok is a pretty easy thing these days. All you need is a mobile phone, a simple script, and your creativity and you are ready. However, there is more to it, so we are here to discuss it in detail.

Quick Answer:

To become a TikTok influencer you need to look at what your competitors are doing, choose your niche, optimize your profile, be creative, stay consistent, and follow TikTok’s guidelines. Lastly do SEO, keyword research, and follow current trends and SEO-optimised approaches to get to the top!

All these steps will work together and can help you build a strong presence. In the end, you will surely become a successful influencer on TikTok.

TikTok is a top-rated app that has been used by billions of users around the world. TikTok’s algorithm is quite different. It learns from user behaviour. It uses an AI that recommends videos to people from past viewing history, interactions, and location.

A similar AI function is used by YouTube and Instagram too. Also, people view a video with a lot of likes and views. So everything falls into place when these things are measured by the AI.

How to Become a TikTok Influencer?

Let’s talk in more detail about becoming a TikTok Influencer! By diving into how to the process with the steps mentioned below:

Spectate for a While

To get the right idea of how TikTok works, you need to spectate and roam around it. In other words, you should look at what others are doing and what big creators are doing. This will give you an idea of how to create a video and what will work best for you.

Since each person is doing their thing, so you should also start your thing but be sure to stay relevant. Once you have an idea of how your competitors are doing, you will have an army of fans on your way to growth.

Choose Your Niche

It is important to know your niche. So you need to first select your niche and then work on creating a video relevant to it. For example, you can create short humorous videos for your audience’s entertainment.

How to Become a TikTok Influencer

You can also combine two niches and start creating videos on it for your TikTok account. Or you can take an idea from viral videos. Creating a challenge video once in a while to get viral.

Do what you best can do in finding your specific niche, the algorithm will make sure that you get the fans you deserve. Here are the popular niches you can choose from:

  1. Beauty and Makeup Tutorials
  2. Fashion
  3. Comedy
  4. Cooking Recipe Ideas
  5. Fitness and Wellness
  6. DIY and Crafts
  7. Educational
  8. Travelling and Adventure
  9. Sharing Pets moments
  10. Daily Lifestyle Vlogs

Be Creative

Creativity must come first when it comes to becoming an influencer on TikTok. Your creativity can become your brand. People can remorize you and you can become a well-known public figure.

Being original is a part of being creative. So you must have originality and creativity alongside in a video. It can become your identity. Every person on the planet craves content that is crazy new and unique.

That is the main reason why you need to create something fresh and interesting. Brainstorm creative ideas, pick one, and test it first. In the start, you should test a lot of them but remember to never give up!

Educational content can also be your start. Look out for people posting educational content. You can take ideas from them and create something of your own that is cool and yet original.

Make a Nice TikTok Profile

Optimizing your profile is insanely important when you are looking to hunt your target audience. It is just like getting ready for a meal too. So having a lot of weapons and recovery kits is important when going on a hunt.

Just like that, you need to have a nice-looking TikTok profile reading before looking for your target audience. Before uploading a video on TiTok. Select the account type, whether business or personal. And here is what else is important:

become a tiktok influencer and make money

  • Bio: keep the bio concise and engaging to the reader which showcases your personality.
  • Profile pic: Capture a clear photo that reflects your brand and purpose of business.
  • Profile video: you also have the option to add a profile video. In that video, you can go on to tell more your your business and give a little intro or summary.

TikTok provides distinct account types tailored for both brands and individual creators. To establish yourself as an influencer, you’ll need a creator account, whereas brands typically opt for a business account. After selecting the appropriate account type, crafting an engaging profile is crucial, involving the following key elements:

By having these things in mind you can create a strong presence on TikTok. It will surely help you capture the attention of your audience.

Stay Consistent

Keep the videos coming. Your punctuality plays a big part in making you a superhero of TikTok. So if you are serious about getting more exposure then you need to be regular too. Post one video each day at least.

Let your audience notice you until you get the highest views. This is when you have to proceed further with even greater ideas. You will be catching a lot of eyes while being consistent. It is a great way to become an influencer on TikTok.

Follow TikTok’s Guidelines

You need to also follow TikTok’s guidelines to stay ahead. So that you can’t break the rules even by accident. TikTok has the technology that identifies potentially harmful content. So avoid posting any nudes, or gore videos.


Search engine optimization is extremely important too. Doing SEO is another best way to get ahead of your competitors. It will help you create your unique presence on TikTok. SEO will help you get ranked on top results. Afterward, you will easily be found by your niche-specific audience.

Follow the steps below to improve your SEO plan:

  • Do keyword research
  • Make sure to optimize your profile on different other platforms and keep them connected.
  • Write SEO-friendly content.
  • Try to stay in the mind of the reader for long

TikTok is full of trends. There is always a certain trend going on. It is either a challenge of some sort or some anime imitation. Trends are always changing whether it is Facebook, Instagram, Twitter, or TikTok.

You should also scroll around like a regular user to get an idea of more new trends. It will also help you stay updated. Your goal should always be to produce quality content videos no matter what trend you are chasing.

So here is the final step. Apart from that if you want to know how to become an Influencer on Instagram and make money, you can visit our article dedicated to this topic. You can also visit the article where we talked more about how to become a successful influencer on Instagram.

Amanda Silberling
Article By:
Amanda Silberling

I work at Likes Geek as a marketing researcher and journalist with over 5 years of experience in media and content marketing. With a demonstrated history of working in the international news and financial technology publishing industries. I manage content and the editorial team at Likes Geek.