Whether it’s Twitter, Instagram, LinkedIn, or Facebook, hashtags have become an integral part of social media. But more importantly, how to create a hashtag to boost your online business?
What if your company creates its own hashtag and uses it to communicate with customers? If you use hashtags intelligently, your visibility will grow considerably. If your brand has a hashtag that you use in your social media posts, you can boost your marketing performance.
What Does A Hashtag Mean?
Hashtags, which are commonly represented by the sign “#” before a word or phrase, are a technique to group your social media information with other content of a similar kind and make it more discoverable.
The two types of hashtags are
Generic Hashtags
We refer to hashtags such as #business on LinkedIn and #food on Instagram as generic hashtags. They’re utilized by several social media users in numerous posts.
Unique Hashtags
These hashtags are more precise. They’re only used in very specific situations or are associated with particular sorts of material (e.g. promotional posts). For instance, #healthyfoodforkids and #businessgoals2021 are more particular variants of #food and #business, respectively.
These are Purpose-built hashtags. While #business can apply to anything business-related, #ShareaCoke refers to a specific brand’s marketing activity.
This type of hashtag isn’t exclusive to brands. However, brands can tremendously benefit from generating and utilizing their own hashtag. When used by businesses, these hashtags can also be called branded hashtags.
Is It Worthwhile To Create An Instagram Hashtag?
Hashtags play an integral role in any social media communication. If your hashtag is successful, it will begin to spread and your brand will reach more individuals. You must make it your primary business identifier.
Use it in each post, not only on IG but on all other social media sites as well. When all of your communication is tagged with a certain hashtag, the likelihood that others would enjoy and adapt it for their own postings improves dramatically.
Discover How To Create Your Own Social Media Hashtags
Creating your own hashtags allows marketers to generate attention around a certain topic. In turn, this can drive visitors to your social media content and website, as well as help you achieve your business objectives, such as increasing sales.
Why Should You Develop Your Hashtag?
- It establishes your brand’s credibility and reputation on a subject, especially if most hashtag material links to your social media page.
- Instead of being a follower, you learn to lead. Users of social media enjoy interacting with original, innovative content.
- Users are more likely to share your material if you set hashtag trends. That facilitates the acquisition of thousands of new fans for your brand.
- You can initiate and direct your own chats. Hashtags improve community management and audience engagement.
- Branded hashtags aid marketers in campaign management and tracking. For instance, if consumers must publish a post and include the hashtag to enter a contest, the hashtag provides a handy way for marketers to examine all the submitted content.
How To Create a Hashtag to Boost Your Online Presence?
Start with a well-defined objective.
Whether you’re organizing a contest on Instagram or a live video conversation on LinkedIn, you’ll need to generate excitement and encourage participation. Creating a unique hashtag for your event will allow other social media users to locate it easily.
Depending on your goals, you may choose to advertise the hashtag to your audience before commencing your campaign.
Compile a list of possible unique hashtags and investigate each
You may find it easier to begin by examining previous successful marketing initiatives that utilized distinct hashtags e.g., Herschel’s #WellTraveled.
After generating a list of potential hashtags, make sure to study each one and solicit comments from others.
Try an alternative hashtag if your unique hashtag is currently being used for content that you do not want to be connected with your campaign.
Launch your unique hashtag
Following the selection of your unique hashtag, incorporate it into relevant posts. For instance, if your hashtag is associated with a particular marketing campaign, include it in posts that mention the campaign. If your hashtag is your company name, utilize it selectively in promotional postings or brand mentions.
Our Professional Guidance On Creating And Employing Hashtags
A hashtag may represent anything. As a simple combination of “#” and a word immediately following, for example, “#socialmedia,” it can be used to represent any term. Nevertheless, we have a specific objective in mind when creating a hashtag, such as raising awareness of a brand.
Don’t choose haphazardly; instead, carefully consider the ideal alternative. To avoid confusing your audience, refrain from altering your hashtag frequently (except for seasonal or campaign-related hashtags). Before deciding if the hashtag you’ve developed will be your official hashtag, consider the following:
Take a chance on it
Some hashtags will gain popularity fast, while others will take longer. If you employed a hashtag during a marketing campaign and it failed to gain traction, consider the possible causes. Was the hashtag too similar to others? Was the hashtag too cumbersome to use? How frequently did you advertise it on your feed?
Keep your “#” simple
Ultimately, you want your audience to be able to instantly recall your hashtag when they’re searching for it or utilizing it in their own social media postings.
Don’t overuse unique hashtags
You shouldn’t use your hashtag in every post. This may result in your content being mistakenly identified as spam.
The use of unique hashtags is flexible
If you’re publishing on IG, use your hashtag in a Story, a Story Highlight, or a comment.
Still confused about Instagram hashtags? Check out your competitors’ actions! You shouldn’t mimic them, but you can draw inspiration from their method of producing hashtags.
You can manually enter their profiles as well as review their posts, or you can use social media analytics and monitoring software to save time. With these methods, you can design a suitable custom hashtag.
While creating and using hashtags may appear straightforward, there is a great deal of planning involved. Ensure that your next marketing effort correctly uses the correct hashtag!
I work at Likes Geek as a marketing researcher and journalist with over 5 years of experience in media and content marketing. With a demonstrated history of working in the international news and financial technology publishing industries. I manage content and the editorial team at Likes Geek.